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From Craft Beer to Craft Jerky: How Beef Jerky Brands Are Borrowing the Brewery Playbook - The Beer Connoisseur®
https://beerconnoisseur.com/beer-industry/food-beer/craft-jerky-brands-brewery-playbook-strategies/
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Discover how jerky brands like Country Archer and Craft Beer Jerky are adopting craft brewery strategies—local collaborations, premium positioning, and direct sales—to transform the $6B jerky market.
