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How a Bold Innovator Turned Her Industry Upside Down by Thinking Outside the...Pool | Worth
https://worth.com/innovator-fiona-fairhurst-speedo-fastskin-suit-swimming-creativity-business/
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Instead of seeking an incremental tweak to an old approach, Fiona Fairhurst expanded the possibilities of competitive swimwear by challenging the core assumptions of her field to explore entirely new concepts. And it worked.
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