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72% of shoppers would stay loyal to brands if it meant paying more
https://www.retailbrew.com/stories/2025/05/15/72-of-shoppers-would-stay-loyal-to-brands-they-loved-even-if-it-meant-paying-more-survey
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A new study by Zeno Group found that 87% of American shoppers support the brands they love “even when it’s inconvenient.”
