Using Research in Planning Hendrix and Hayes (2010) outlines the typical course of public relations using effective means to address the concerns of all stakeholders while promoting the course as the best option. This is only effective, however, if the course is actually the best option. This is where research becomes important. Public relations depends … Continue reading The Arby’s Public Relations Failure→ The post The Arby’s Public Relations Failure appeared first on Schadone.com.
