What US Mobile’s Crazy Marketing Move Can Teach You About Referral Marketing If Google Ads suddenly cut you off tomorrow—turned off every campaign, blocked future spend, and deleted your account—would your business keep growing? That’s the question Ahmed Khattak, CEO of US Mobile, found himself asking after another day of watching his paid ads costs […] The post Referral Marketing vs. Paid Search: A $100M Case Study first appeared on Extole.
