By Jessica Browning, Principal and Executive Vice President, Winkler Group For too long, we’ve been mesmerized by the one-stop-shopping lure of the megadonor and the power of the major donor. Who hasn’t been tempted by the idea of meeting a fundraising goal with fewer asks? This obsession—fueled by reduced tax incentives for giving, societal shifts, Generative and predictive AI serve different purposes for nonprofits, but they’re most effective when used together. Explore both types o...
