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Marketing Personas Are Almost Always a Boondoggle (but they don't have to be) - SparkToro
https://sparktoro.com/blog/marketing-personas-are-almost-always-a-boondoggle-but-they-dont-have-to-be/
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Boss: "We need marketing personas for each of our customer targets."You: "Got it. What problems are these personas meant to solve?"Boss: "You know, um...
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