Counter is the clean beauty brand I can stand behind to recommend to my blog readers, and my reason for being a brand partner with Counter goes back for 7 years. In summer 2025, the Counter soft launch is finally here! However, this company isn't entirely brand new. Its predecessor had a history of over a decade leading the clean beauty movement in both US and Canada, and redefined the standards for beauty products to be good for our health and the environment. That's when I first got involv...
