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The Business of Fashion
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China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit | BoF
https://www.businessoffashion.com/articles/retail/us-tariffs-china-shein-temu-fashion-europe/
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Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.
