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Why the Fashion Industry Is Betting Big on Jennifer Lopez | BoF
https://www.businessoffashion.com/articles/marketing-pr/why-the-fashion-industry-is-betting-big-on-jennifer-lopez/
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The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
