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BMW to deploy iPads and mimic Apple Genius program to serve customers | AppleInsider
https://appleinsider.com/articles/13/02/11/bmw-to-deploy-ipads-and-mimic-apple-genius-program-to-serve-customers
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BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.
