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Forbes
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Belonging To The Brand: How Community Is Reshaping The Marketing Landscape
https://www.forbes.com/sites/shephyken/2023/02/19/belonging-to-the-brand-how-community-is-reshaping-the-marketing-landscape/
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As powerful as creating a community is, don’t be lured into thinking you have a captive audience to which you can sell. That’s abusing the privilege and could be an insult to your customers.
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