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Programmatic Ads: What Online Publications Need to Know - metropublisher.com
https://www.metropublisher.com/api/content/c63b1300-f342-11ea-a459-1244d5f7c7c6/
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Despite the popularity of programmatic advertising, it is one of the least understood aspects of display advertising. Here’s a guide tailor-made for online magazines and alternative weeklies.
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