Moving Beyond Likes to Real Results A scroll, a double tap, maybe a save, but then what? In travel and tourism, it’s easy to chase social media engagement without a clear path to conversion. The truth is, likes don’t book hotels. Comments don’t fill tours. Shares don’t generate revenue. That disconnect costs the tourism industry […] The post How to Turn Destination Social Media into Direct Bookings: A Step-by-Step Guide for Tourism Brands first appeared on Evok Advertising.
