There are two career paths open to #PubMen and #PubWomen. Pub ticking is the most prominent on social media, as it lends itself well to blogging and microblogging. The struggles of Retired Martin and BRAPA Si to tick the entire Good Beer Guide are the stuff of epics, and Martin well deserves his coverage in the national press. My own achievements in that area are somewhat more modest (Isle of Man compleator 2017) which unsurprisingly didn't even make the pages of the Manx Independent.