First, it's worth having a listen to the Social Media White Noise Podcast episode. You can also view my comment on that page but since I wrote quite a bit I thought I'd copy it here: I've an opinion about the SEO point. Part of that is based on an annoyance at so many companies claiming to be SEO companies and "experts". The annoyance is based on knowing that some companies do very little for their money e.g. just update a report template document with the new client details and do a couple o...