It's too broad a statement to say that absolutely everybody is your customer. But, you actually never know if the next person you speak to could be a potential customer so you should treat them that way. Treat them the way you would want to be treated no matter the roles you are currently in. Let me explain. The Thank You Economy I'm recently back from a holiday and during that time I picked up the Thank You Ecomony by Gary Vaynerchuk again - I'd read a number of chapters but never got around...
