The board just asked for ROI improvements by next quarter. Your growth is flat. Pressure is rising. Budgets are under review. Marketing teams tend to go one of two ways here. Some spiral into what we call the Inaction and Panic Cycle. Others take control through a system of Action … The Inaction and Panic Cycle: How Poor Measurement Traps Marketing Teams Read More » The post The Inaction and Panic Cycle: How Poor Measurement Traps Marketing Teams appeared first on Recast.
