Every marketer wants to know what’s working. But in the world of time series analysis, one of the most misleading tools gets used the most: Granger causality. It sounds like a test for cause and effect – but it’s not. This article unpacks what Granger causality actually measures, why it’s … Granger causality isn’t real causality. Here’s what it actually measures. Read More » The post Granger causality isn’t real causality. Here’s what it actually measures. appeared first on...
