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From:
Dr Johnny Ryan FRHistS
(Uncensored)
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Why marketers must conduct GDPR Data Protection Impact Assessments of RTB
https://assortedmaterials.com/2019/09/24/dpia/
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Tagged with:
policy
advertising
gdpr
data protection
data breach
brave insights
fix adtech
curia
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.
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