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Analyzing the Lululemon v. Costco Dupe Suit (Guest Blog Post) - Technology & Marketing Law Blog
https://blog.ericgoldman.org/archives/2025/07/analyzing-the-lululemon-v-costco-dupe-suit-guest-blog-post.htm
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Guest blog post by Profs. Sarah Fackrell & Alexandra J. Roberts Dupe culture is everywhere. Consumers seek out dupes online, in stores, and on social media, hoping to score less expensive versions of the luxury items they lust after; stores...