A conversation with Franco Fubini, co-founder of Natoora and author of In Search of the Perfect Peach, about flavour as the key to unlocking consumer demand. We talked about what leads to great flavour, which is of course soil health, but first, we need amazing seeds. How do we make sure farmers get paid fairly when they grow the most amazing pumpkins or peaches? Creating demand for flavour is crucial, and much of it starts with the world’s leading restaurants and chefs, who are relentless...
