Every site ownerâs dream (and goal) is to rank as high as possible for their target audience. Every search engineâs dream (and goal) is to make sure that the most relevant websites rank the highest. But how is that relevancy built and interpreted? Does it have anything to do with what you say? That much we know to be true. Does it have anything to do with how (or where) you say it? Thatâs what we set to find out. Having this in mind weâve conducted an in-depth research, wi...