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Information Gain in SEO: The Guide to Convincing Yourself, Team, and Clients to Rethink Current Strategies | Clearscope
https://www.clearscope.io/blog/information-gain-seo
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What is information gain? Why is everyone talking about it? This is the guide you need to persuade yourself, your team, and your clients to reassess your current strategy to include info gain in your content.
