TV should probably be flattered that it is so often the thing to beat in media stories about things beating other things. The latest came today with a story from the IPA (Institute of Practitioners in Advertising) about mobile use overtaking TV set use. It got lots of coverage - things overtaking things make for great headlines. Specifically, the IPA data shows that all mobile use now accounts for 5 minutes more a day than TV set use, and they found TV viewing was stable. IPA Touchpoi...
