In a marketing world increasingly focused on ROI, alignment, and connection, large-scale trade shows are no longer the only (or best) way to engage potential customers. Recently, brands have been opting for small-scale events and more intentional gatherings that prioritize peer-to-peer exchange and business-driven dialogue over flashy and massive events. Rockway Exhibits & Events saw […] The post From Mega to Meaningful: Why Brands Are Shifting From Big Events to Intimate & Intentional Gath...
