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Data Breaches: A potential dent to brand customer relationships - BusinessToday
https://www.businesstoday.in/opinion/columns/story/data-breaches-a-potential-dent-to-brand-customer-relationships-307166-2021-09-20
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If brands hope to build on existing customer trust, a well-defined, evolving cybersecurity strategy coupled with a recovery plan in the event of a breach is vital
