Salesforce is a powerful CRM, but its value only materializes when users actually embrace it. Many enterprises struggle with low Salesforce user adoption – leading to wasted software investments, poor data quality, and suboptimal sales outcomes. In fact, without a solid adoption plan, up to 84% of digital transformation projects fail due to poor user adoption. On the flip side, when implemented well, CRM initiatives can return up to $8.71 for every $1 invested.
