Twitter’s change in ownership triggered a cascade of events birthing various social media clones. It’s been tricky to decide which network to invest time and energy in. I’m not an influencer, but I’d be kidding myself if I thought having a presence on social media wasn’t important. The recent TikTok drama has given me clarity on one extremely important principle that all creators should have learned by now: Invest in channels you control. Invest in channels you control I recently mo...
