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How to Build a Brand Personality Through On-Screen Content - The Social Media Hat
https://www.thesocialmediahat.com/blog/how-to-build-a-brand-personality-through-on-screen-content/
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People don’t engage with logos—they engage with presence. Voice. Energy. Something they can feel. If your brand’s content doesn’t make people feel anything, you’re not building a brand—you’re just making noise.
