Measuring the Magic: How to Prove the ROI of Your Experiential Trade Show Booth You’ve done it. Your team designed and executed an experiential trade show booth that was the talk of the show floor. Attendees were engaged, the energy was palpable, and it felt like a massive success. But now comes the crucial part: how do you effectively communicate that success and prove its value to leadership, especially when the impact of an "experience" can seem less tangible than traditional metrics? It...
