Ever watched a perfectly orchestrated sales deal fall apart because someone missed a crucial stakeholder? You’re not alone. The truth is buying committees today involve 12-14 people, not the traditional six we’ve been planning for. Meanwhile, 75% of B2B buyers take longer to make decisions now than in 2023, creating longer sales cycles and more complex stakeholder webs than ever before. The old playbook of tracking contacts in spreadsheets and hoping for the best? That’s organizational ...
