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Building fandom is about the journey, not the destination
https://www.midiaresearch.com/blog/building-fandom-is-about-the-journey-not-the-destination
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entertainment
news
fandom
“Superfans” remain the headline topic for the entertainment industries , in music and beyond. They are the biggest cheerleaders amongst their peers, the most engaged on social media and streaming, and the highest spenders across the board. Source
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