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Macro Influencers or Micro Influencers? A Data-Driven Look at Which Performs Better in 2025 - GRIN - Influencer Marketing Software
https://grin.co/blog/macro-influencers-or-micro-influencers/
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Let’s break down the pros and cons of macro and micro influencers, share real-world examples of brands succeeding with each, and offer a data-backed strategy for how to integrate both into your influencer marketing funnel.
