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Harvard T.H. Chan School of Public Health
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Lessons learned: Use 'soft' language to communicate how groups think people should behave | Harvard T.H. Chan School of Public Health
https://hsph.harvard.edu/health-communication/news/lessons-learned-use-soft-language-to-communicate-how-groups-think-people-should-behave/
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How to communicate about norms without threatening people’s sense of freedom.
