US women do not want to choose between aging naturally and efficacious anti-aging products. According to a recent survey by The Benchmarking Company (TBC), while they are generally at peace with the natural aging process, US women remain highly interested in anti-aging products. Eighty-two percent of female consumers polled in TBC's latest consumer study said that a woman should be proud to look her true age. What's more, consumers are generally at peace with the natural aging process (53%...
