There was a point in my life where I was excited about the Apple Watch. I think in no small part because it represented a new frontier in consumer technology. I was the consumer for whom marketing material about leaving your phone at home and going for a run listening to music really resonated. I was also the consumer for whom sleep tracking really resonated. In many ways, I am the perfect ICP for Apple's marketing—an affluent yuppie with social and physical aspirations and a fervent believ...
