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From:
Business Insider
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IHOP Burger Sales Quadrupled After IHOb Name Change - Business Insider
https://www.businessinsider.com/ihop-burger-sales-grew-with-ihob-name-change-2018-8
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IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success," according to IHOP executives.
