Macy*s: The Store. The Star. The Story traces a hundred and fifty years of one of the country's premier retailers. The story begins with Rowland Macy's colorful roots in Massachusetts. It then details the founding of the store, including the innovative advertising and pricing practices that made the fledgling business stand out from its competitors. Later chapters describe how Macy's made history by being the first retailer to promote a woman to an executive position, how Isidor and Nathan St...
