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Nieman Lab
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Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones | Nieman Journalism Lab
https://www.niemanlab.org/2023/03/negative-words-in-news-headlines-generate-more-clicks-but-sad-words-are-more-effective-than-angry-or-scary-ones/
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A massive study of Upworthy headlines — remember Upworthy? — shows how a few emotionally charged words can mean the difference between viral and ignored.
