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Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] - Search Engine Watch
https://www.searchenginewatch.com/2014/05/07/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study/
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Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
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