For this case study, we interviewed Daria Marusyk, PR Lead at the Brand and Communication Team. Daria’s responsibilities include strategically planning their PR activities and different projects and collaborations that can increase media coverage. Challenge When Daria started working at Taimi, her main responsibility was to develop and run the entire PR process from scratch. […] The post Taimi uses Determ to determine the success of their PR activities appeared first on Determ.