Table of contents Gen Z doesn’t respond to ads the way older generations do. Flashy billboards and traditional celebrity endorsements don’t impress them. What does? Real people who speak their language, share their values, and show up consistently on the platforms they live on. Influencers — especially teen creators — hold serious power here. In fact, 83% of Gen Z trust product recommendations from influencers, more than any other age group. Compare that to 80% of Millennials, 67% of ...
