Table of contents Luxury buying is now inseparable from creator culture. An inBeat survey of high‑income Gen Z shoppers found that 49% say an influencer’s review is the deciding factor when they choose a luxury brand, with 41% of millennials echoing the same view. People don’t queue up for a belt or a watch; they line up for the story those items tell about them. Luxury creators translate that story into first‑person, day‑in‑the‑life moments — boarding a late‑night flight ...
