So, Richard Thaler won the Nobel Prize, which is pretty awesome. If you've read Thaler's memoir, you'll know that it was a long, hard, contentious fight for him to get his ideas accepted by the mainstream. And even though Thaler is now a Nobelist and has been the AEA president - i.e., he has completely convinced the commanding heights of the econ establishment that behavioral econ is a crucial addition to the canon - resistance still pops up with surprising frequency in certain corners of the...
