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What is the Voice of the Customer (VoC)? - Surveypal Insights
https://surveypal.com/blog/how-to-build-a-voice-of-the-customer-program-in-5-steps-surveypal/
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The Voice of the Customer (VoC) enables you to capture customer sentiment about a product, service, or brand. It is a critical business and marketing concept that helps measure and manage the customer
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