B2B lead generation is undergoing significant transformation. As we navigate 2025, using intent data strategically has become necessary, not just nice-to-have, for demand generation managers who want predictable pipeline growth. What makes 2025 different? Three major changes are reshaping effective lead generation: stricter data privacy rules, higher expectations for personalized experiences, and a fundamental shift in […] The post Top 5 Intent Data Trends Shaping Lead Generation Success i...
