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How to create a JTBD survey — ATHENNO - Research Ops & UX Management Platform
https://athenno.com/insights/how-to-create-a-jtbd-survey
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To create a JTBD (jobs-to-be-done) survey, first have the list of personal outcome metrics prepared that you want to analyze deeply. JTBD survey is part of the exploratory JTBD analysis and continuous discovery.
