Answer Engine Optimization (AEO) has moved from experimental to essential. As AI-generated answers now power a growing share of online discovery, brands are being ranked, cited, and surfaced directly by large language models—often without users clicking through to traditional websites. In 2025, AI-generated responses account for 13.1% of U.S. desktop queries [8]. This shift has redefined the rules of visibility. SEO alone is no longer sufficient. To win, brands must optimize for how AI engi...
