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How Toxic Content Drives User Engagement on Social Media - ProMarket
http://www.promarket.org/2025/07/16/how-toxic-content-drives-user-engagement-on-social-media/
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social media
facebook
research
twitter
youtube
polarization
the information economy
toxic content
Most users on social media have encountered toxic content: rude, disrespectful, or hostile posts or comments. A study using a browser extension estimates the effect of toxic content on user engagement and welfare.
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